YA BASIC:

WHEN AND HOW TO REVAMP YOUR SEARCH STRATEGY

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Recruitment always starts with search. 

Purchase names and it's off to the races, right? Not so fast. An overflowing inquiry pool is not necessarily an indication that you'll meet this year's enrollment goals. When the same old strategies aren't working, it might be time to try something new. 

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Two Guys. One Challenge.

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diversify your methods

The effects of 2020 on records for searching will impact recruitment cycles for years to come. We'll discuss other industry methods of lead generation and how they can be applied to higher education.

BEYOND THE CLICK-THRU RATE

Clicks are great, but enrollment is the goal. Let's talk about how to treat search like your most powerful brand exercise designed to impact recruitment goals. 

differentiation matters

If the content of your search campaign simply tells students about your institution, it's time to brainstorm a new approach that will engage and convert. We'll offer creative ideas for content and deployment. 

Thursday, April 22, 2021

1:00pm Central

The Guys

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Josh Bistromowitz

Enrollment + Marketing Consultant

Bringing 15 years of wide-ranging higher education experience to MediaCross, Josh has led recruitment initiatives for a NCAA Division I public institution, a small IT Certification school and a metropolitan private school. From customizing student programming for transfer and adult students, modernizing admitted student events, to rejuvenating new student search efforts and implementing two CRMs, Josh understands varied student audiences, their influencers and the ideal channels to reach them. 

At MediaCross, Josh works with new college and university partners to identify challenges and provide customized solutions to meet their goals.

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Corey Baker

Senior Lead Strategist

Corey has 13 years of hands-on experience with virtually every facet of the student lifecycle, with extensive experience in communication management, implementing and leveraging university CRMs, and transforming the campus visit experience. He continually focused on optimizing and automating recruitment processes, all while ensuring each student had a personalized experience.

At MediaCross, he leads the strategic development and implementation for a variety of higher education marketing initiatives, which includes enrollment-driven digital marketing, CRM and CMS integrated digital viewbooks and student communication planning.

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